Li Legacy invests in small and medium-sized businesses that already possess an established brand with clear signs of customer loyalty. The brand does not need to be large or mainstream, but it must show genuine engagement and repeat support from its customer base. Given the inherent risks of investing in SMEs that are not subject to the same compliance and audit standards as public companies, we require all prospective investees to maintain a public profile on the GoSME platform. This creates visibility, fosters trust, and encourages transparency within the wider business community. Our goal is to back businesses with authentic brand value and support them in achieving long-term, sustainable growth.